4 Important Types of Content for Your Marketing Efforts

Brawn Media - Monday, January 19, 2015

Four main types of content are presented on the internet: graphics, video, audio and text. Each kind has its own drawbacks and benefits, appealing to different audiences.

Let’s have a look at each of the four kinds and when they should be used.

Graphic-Based Content

Infographics are the main type of graphic-based content available online. Infographics or information graphics are visual representations of information. It is often that these infographics are more informative and entertaining than just plain text. This is one of its major benefits.

In illustrating the history of a war, infographics will make the topic livelier than just describing it in plain words.


If you want a dynamic method of distributing your content over the internet, you can create video content. You can put in just about anything you can think of – informational content, high tech content, funny content, interesting content and even personal content. It also seems to be the one that has the strongest “share culture” because it’s so easy to share video content with friends. Videos have better chances of going viral as compared to an audio podcast.

Its only downside is that more effort is needed to produce a video. You need to shoot, edit and render the video and the process takes long hours before you can complete it as compared to the 30 minutes it might take to write an article.


Once Apple came out with the iPod, audio content has never been more popular. Prior to the iPod people couldn't listen to anything they wanted on the go.

Nowadays, people listen to audio in almost every place they go to. While walking, on the bus, in the car, at lunch and almost everywhere. It is extremely convenient and it saves time thus making it really work well for a great number of businesses.

Text-Based Content

The most common type of content online is text content. Almost every website uses text. Text-based content is search engine friendly making it very easy to search and use. So, if your site is has text-based content, there is a great chance for your site to rank. It's much easier to create text content. You don’t need video recorders or microphones or expensive graphic editing programs. You just need to type.

With the four forms of content presented, you can choose which is right for your business to use. It all depends on the kind of content that you’re creating and the market that it is intended for. There is nothing wrong with trying all four. In fact, you might see better responses and results if you do.

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