Best Ways to Grow Your Email Database

Brawn Media - Thursday, March 26, 2015

Before the internet was available pretty much everywhere, people would find out the daily happenings by sitting down with the newspaper. While times have changed, its not all that different. Instead of opening up the paper they open up their email, or social media. The question is are you what they see?

Every business wants to have a great email database. You want people to join, but there has to be a reason for them to A) join, and B) stay interested in what youre sending their way. There are a few ways <link> that you can get them to sign up, and keep them coming back for more.

Content, content, content!

 Obviously if theyre signing up for your email database theyre interested in what youre product. So now youve got to send them what they want. The way to keep them buying what youre selling. One way to do that is to make sure youre sharing good content with them. That could include blog content. If its really good, not only will they open it but maybe theyll forward the email too. Other content ideas would be contests, offers, or creating a useful online tool or resources.

Put yourself out there

Maybe they arent aware that you even have an email newsletter. You dont want to hide it on your website. Put it front and center so that they know you provide it, and that you want them to sign up. Make sure its placed prominently on your website. You could do this a couple of different ways:

  • A popup that opens upon entering the site – but don’t make it too annoying. They’re not going to want to see that popup every time they login to your website.
  • Give it good placement on your homepage. Put it at the top of your header, in you header, or in the left or right column so that they’re not hunting and sure to find it.
  • Use social media. You could create a custom tab for your page or use the new call-to-action feature for Facebook business pages. Share an email with your twitter followers that will encourage them to sign up. Also, you can use YouTube popups during videos as a creative way to get people to sign up.

The old fashioned way

Theres no harm is using a live event to get people to sign up right then and there. Tradeshows and events like that are perfect to engage people on the spot and encourage them to join your database to stay up to date with what you have to offer. You can also use traditional marketing to promote your email system as well. 

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