Real-Time Search & Real-time Marketing Strategies That Work

Brawn Media - Thursday, February 12, 2015

What do you mean real-time marketing? Well, if you’re using your blog to talk about and promote products and services, part of the process involves waiting. No one is sitting at your blog, hitting refresh and hoping a new post pops up. They might subscribe to your RSS feed or you might be promoting on social media (and social is darn close to real-time), but there is usually a lag between publishing and engagement.

There are, however, some strategies to increase your visibility quickly, in real-time (rather than wait for your content to rank well):

Facebook Boosted Posts: When you are using real-time marketing strategies, it’s important that you spend money to advance that real-time strategy. Since it is based on the ‘now’, you don’t always have the luxury of waiting for the information to gain momentum. Instead, spend the money to promote the post — right in your audience’s Facebook feed.

Paid Ads in Google: Pay for ads on Google and promote your real-time answers, products and services with Google so that the most audience members will see the information as quickly as possible. PPC ads can go up almost immediately. Using paid Google Ads and buying the right keywords, or displaying ads that will display where your audience goes, will make it that much more likely your efforts are noticed.

Use Popular Hashtags on Social Media: When an event occurs, a hashtag is often developed. If you can relate your post to the hashtag, you’re more likely to get seen by those who are following that particular news when they search for information based on that #hashtag.

Plan Ahead: This might seem contrary to the idea of real-time marketing but the truth is you can make an outline of actions to take in advance. Additionally you can plan in advance which products that you might push out in based on various information that comes to light during the real-time marketing push.

Monitor Customer Sentiment: One way to use search is to monitor real-time customer sentiment. Use Twitter to search for keywords that relate to your products, service, industry or company to help. If someone is having a negative experience, here’s your chance to reach out and offer your products and services as a solution.

Use Email Marketing: No matter what anyone says, email is still alive and well. In fact, people are checking email more often because of their ability to access it on their smartphones. When you have sent out a real-time marketing message on social media, why not add the same information to an email newsletter blast, a blog post, or other areas so that you show up more in search?

Real-time marketing is an important way to get to know your audience better, help them to get to know your business better — most of all, it’s quick! The more effort you spend on real-time marketing, the better all your online marketing collateral will work for you, including SEO. Your website, blog, social media, groups, and communities will reflect the effort that you put into real-time marketing and you might just see your bottom-line go from working to winning.




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