Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 6 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| 46% of daily searches online are for information on products or services. Source - SRI, Oct. 2010 |
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| 75% of users never scroll past the first page of search results, making SEO critical. Source - Marketshare.hitslink.com, Oct. 2010 |
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| By 2012, an anticipated boom in online video advertising combined with paid search and classifieds, means spending growth greater than 20% for the first time since 2008. Source - eMarketer, 2008 |
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| Social media ad spending will hit $8.3 billion in 2015, up from $2.1 billion from 2011. Source - Mashable, 2011 |
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| 1 in 3 mobile searches are local and 61% of those users actually called the business. Source - Search Engine Watch, 2011 |