It almost goes without saying, but if you’re in business, you need to have a web presence. The general consumer has come to expect to find you online, so it’s imperative that the experience is useful, valuable, and findable.
Why Does Good Web Design Matter?
Good web design gives your brand its digital identity that consumers will interact with, consume, and come back to. Good web design leads people though the paths of least resistance to the conversion you seek and the conversion they are willing to complete in order to make their visit worth it.
Why Does Good Web Development Matter?
In order for the web design to ‘come to life’ and ‘work’ online, it has to be meticulously developed using the most common programming languages. But more often than not, that’s not enough. A general contractor may be able to help fix your plumbing, but not as well as a seasoned plumber can. The same goes for websites. They need to be expertly crafted to work, to be accessible to the search engines, and to conform to the most up-to-date techniques that modern web browsers demand – this is the work of a seasoned web developer.
It’s a Fact
More people access the Internet by a mobile device today than ever. If you’re like us and have ever tried to view a full website on a mobile phone, it can be frustrating.
Enter Responsive Design & Development
Responsive design and development prepares a website to render, or respond, based on the size of the screen viewing it. This way, if you’re viewing a responsive website on a mobile device, it will scale and re-arrange the elements of a website to be easily viewed in the device. This way, there’s no pinching or expanding of a smart phone screen – the page content scales according to the screen size and looks good everywhere. As an added bonus, the major search engines look to the quality of mobile-friendly sites and factor this into their ranking algorithms.